The Cutest Halloween Has Arrived!
Snoopy Dresses Up in Adorable Costumes to Celebrate a Joyful Halloween
The 2026 Taoyuan Halloween City will kick off a 9-day extravaganza from October 24th to November 1st at Taoyuan Arts Plaza, Green 2 Park, and Green 1 Park. Marking its first-ever collaboration with the globally beloved character Snoopy, the event officially unveiled its brand-new main visual. The main visual features Snoopy transforming into the Halloween adventure protagonist, combining iconic Taoyuan landmarks such as Yong’an Fish Harbor and Daxi Old Street. The visual cleverly blends Taoyuan’s local scenery with the beloved charm of the PEANUTS characters. Furthermore, the event site extends PEANUTS character elements into art installations and a limited-edition Halloween animation show, alongside an official PEANUTS Pop-up Store offering a variety of exclusive Halloween merchandise. Visitors of all ages are warmly invited to step into the Taoyuan Halloween City and embark on an adventure filled with spooky surprises.
Snoopy Explores Taoyuan!
Seven Exclusive Visuals Unveil a Joyful Halloween Adventure
This year, Taoyuan Halloween City is taking Snoopy’s adventure across some of Taoyuan’s most iconic landmarks. Organizers have unveiled seven exclusive visual designs featuring Snoopy visiting prominent local landmarks, including Daxi Old Street, Taiwan Taoyuan International Airport, Yong’an Fish Harbor, the Taoyuan Public Library Main Library, Lalashan, and the Xiaowulai Skywalk. Adding to the festive atmosphere, a special PEANUTS Toy House has been created, blending classic Halloween elements such as pumpkins and ghosts with Taoyuan’s distinctive urban landscapes and the whimsical world of PEANUTS. Together, these elements create a playful new vision of Halloween, bringing Snoopy’s adventure to life in Taoyuan. The Toy House will also be brought to life as an on-site featured installation, inviting visitors of all ages to step into Snoopy’s Halloween adventure and explore the exciting scenes of Taoyuan Halloween City.
Countdown to Opening!Concerts and Exclusive Animation Shows Set the Stage for an Exciting Halloween Celebration
As Taoyuan Halloween City approaches, a series of exciting events is set to bring the Halloween spirit to life. The festivities kick off on October 24th with the Opening Concert, featuring live performances by popular artists to celebrate the launch of the 2026 Taoyuan Halloween City. The concert will be simultaneously broadcast on MUCH TV and MOD NTV Variety Channels, allowing fans who are unable to attend in person to join in on the excitement.
Throughout the event period, an exclusive Snoopy Halloween Animation Show will be presented every evening starting at 6:00 PM, running for 5 minutes every half hour, presenting Snoopy in a brand-new Halloween look. The event will also feature a diverse lineup of activities, including a Costume Contest, family-friendly educational theater performances, appearances by MOMO Family hosts, a DJ Electronic Music Party, and Snoopy Meet-and-Greet sessions. From family-friendly activities to lively music parties for younger visitors, Taoyuan Halloween City offers something for everyone to enjoy. The venue will feature a Main Stage, a themed entrance gateway, a haunted house, and nine art installations featuring PEANUTS characters. Each setting combines creative Halloween elements with interactive experiences and eye-catching designs, creating memorable photo opportunities for families, friends, and PEANUTS fans. More exciting installations will be revealed soon!
Snoopy Transforms into a Halloween Adventure Star: 9 Art Installations Create Must-Visit Photo Spots
In addition to rich stage performances, this year’s Taoyuan Halloween City integrates PEANUTS into immersive Halloween settings, crafting a series of creative and fun art installations for Snoopy fans and photo enthusiasts to capture unforgettable memories. From the Main Stage and entrance gateway to the haunted house and nine featured PEANUTS art installations, every corner showcases unique Halloween vibes, connecting into a city-wide adventure full of surprises. Production for these installations is currently underway, more mysterious scenes and stunning designs will be progressively unveiled. Stay tuned to Taoyuan Halloween City and be the first to unlock this year’s most Instagram-worthy Halloween spots!
Rocking Taoyuan on October 24: Join Snoopy’s Halloween Adventure!
The 2026 Taoyuan Halloween City will take place from October 24th to November 1st at the Taoyuan Arts Plaza, Green 2 Park, and Green 1 Park. Residents and visitors from all over Taiwan are invited to step into Snoopy’s Halloween world. Whether you’re a music lover, looking for family-friendly activities, hoping to meet Snoopy, or simply searching for the perfect photo spot, there’s something for everyone to enjoy at Taoyuan Halloween City. More event details and limited-edition installations will be announced soon. Gather your friends and family, follow Snoopy, shout “Trick or Treat!”, and create your most unforgettable Halloween memories of the year!
About Peanuts:
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 80% owned by the Sony Group, and 20% owned by the family of Charles M. Schulz. First introduced to the world in 1950 in the Peanuts comic strip, Charlie Brown, Snoopy and the rest of the gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV, fans of all ages celebrate the brand around the world through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. Peanuts recently celebrated its 75th Anniversary with unprecedented worldwide exhibitions and activities, collaborations, digital marketing campaigns, and more.
